About

 Core Clothing Co. is a small apparel and graphic design business based out of Madison, WI. Founded in 2011, Core's roots were in skateboarding and freerunning; since then we have expanded into rock climbing, mountain biking, snowboarding, gaming, scootering, and many other activities. Core Clothing Co. also backs athletes across the US in multiple disciplines, working with them to not only expand the brand, but also to help get their name out. 

Our goal is to provide quality affordable lifestyle and activewear to everyone. Influenced by urban culture and athletics, our designs can be worn anytime.

In the past few years Core has expanded across not only the US, but into many other countries across the world! Growing each year, creating new designs, and crafting new products, one of our favorite things to watch is the evolution of Core as a brand; as well as watch our athletes (especially the ones who have been with us since day 1) push their limits and the limits of their sport.

For more info and to see our family of athletes visit our website: CoreClothingCo.com